The United Nations Children’s Fund (UNICEF) plunges into a new charity format involving cryptocurrency miners. On February 2, 2018, UNICEF has launched a new “Gamer Chaingers” fundraising campaign for protection of Syrian children. The campaign is meant to raise funds through cryptocurrency mining.
Those willing to contribute to the program may download the mining software and related instructions from the dedicated website. According to the statistics for the campaign, more than 350 people have already joined the move.
“Today, humanitarian collections often solicit the same people with the same methods, but cryptocurrencies and their revolutionary approach are an opportunity to raise funds differently. Have you heard of Bitcoin? Ethereum is the same, except that you can more easily ‘mine’ the Ethereum coins via your computer and that money will go directly into the UNICEF wallet,” – the website explains to those who are unfamiliar with cryptocurrency issues.
Gamers are quite an unusual target audience for charity programs. However, since the cryptocurrency mining practice became so widespread across the world, gamers turned out to be in possession of quite a valuable resource, more exactly, powerful graphics cards used for high-resolution games. Those graphic cards may be useful for cryptocurrency generation.
Whereas the “professional miners” are using their mining equipment in the non-stop mode, gamers divert to eating, studying, sleeping and working activities from time to time and thus have enough unused cryptocurrency mining capacity to contribute. UNICEF believes that gamers will agree to lend their computer equipment (and pay the associated electricity bills) during their non-gaming hours and thus support the charity campaign without making any direct cash transfers.