The technology of virtual and augmented reality has long ceased to be considered a matter of distant future or something from the domain of science fiction.
“One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people. Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming and we have a chance to build it together,” Mark Zuckerberg, the founder of Facebook, said already a year ago.
His beliefs are not only expressed in words. Back in 2014, the world’s most popular social network acquired Oculus Rift, the developer of virtual reality, for a record-breaking $2 000 000 000.
According to Gartner, the research and consulting company that is regularly referenced by such IT market leaders as IMB, solutions using the technologies of virtual and augmented reality will be used by every fifth large enterprise as early as by 2019. This market is growing with such a vigour because the technology allows you to personalise and customise the products and services with great precision, closing the gap in the relationship between the company and the consumer and making it more profitable.
The technology of virtual reality also enables companies to save money on creation of showrooms and exhibition halls. Moreover, the number of potential visitors of virtual showrooms and exhibition halls is much larger than in the case of “brick-and-mortar”, and embraces the whole world. This is why such important producers and retailers as Ikea, Audi and Alibaba have already started having their own VR showrooms. The technology erases all borders, whether geographic or customs ones, and removes transboundary transfers.
However, those simple showroom models that are available via the Internet by now are just the beginning. The Viarium project creates a next generation platform of virtual reality that will become not just a virtual showroom but a whole world that would allow to open shops, create exhibition halls, build houses and even lease space to other members of the platform that could, in turn, use it to open the virtual showrooms of their own.
Viarium is a platform that can be used to create a multitude of virtual worlds and used to promote goods and services of real-life sector companies. For instance, a construction company may use the platform to create a virtual equivalent of the future house, allowing potential buyers and dwellers to get familiarized with the layout of the rooms in advance, appreciate the view from the window and design the future apartment whereas the construction works are still in progress.
The creators of Viarium paid special attention to the data storage safety: in order to build their platform, they decided to use the blockchain technology. Decentralized register allows avoiding unauthorised change of the content, browsing the posting history and preserving the information in encrypted form on multiple nodes.
All the transactions on the Viarium platform will be performed in its internal currency, the VRX tokens. The initial coin offering will be carried out within the usual framework of a crowdsale. The purchase of tokens will be advantageous not only for those who plan to use the platform to create their virtual showroom or lease virtual rooms and premises but also for investors.
Within the crowdsale, one token will be worth $0.06 but during the presale the customers will get between 5% to 30% discount. The presale of the tokens will continue until July 1, 2018 and then move into an open sale, which will close on the July 31.
The project team envisages the introduction of other products as well.
Meanwhile, first application dubbed Genesis Land is already existent. It allows for buying land plots and to creating virtual showrooms.