France’s large retailer Auchan has started to deploy blockchain solutions for food product traceability enhancement in several countries, including France, after having them successfully tested in Vietnam.
After successful tests in Vietnam, Auchan Retail has started to deploy its blockchain solution in several countries, including France, to offer enhanced food traceability to its customers.
Unlike its competitor Carrefour, Auchan did not choose to collaborate with IBM and its IBM Food Trust platform designed for tracking food supplies. It partnered with German startup Te-Food instead.
“From seed to plate, consumers now have access to information seamlessly across all stages of a product’s life. This is a collaborative initiative to ensure food safety,” – the press release on the matter reads.
As explained by Auchan’s representatives, blockchain is now used by all those involved in food supply chain at various stages of a product’s life cycle, while allowing the final consumer to monitor this information by scanning a QR code.
Following the success of the initiative in Ho Chi Minh City in Vietnam, Auchan decided to deploy the system in several countries including France, Portugal, Spain, Italy and Senegal. In France, Auchan said the blockchain would initially be used to track organic carrots and other food products such as potatoes and poultry meat.
“When carrots are harvested, they are separated into trays based on the plots from which they come. A QR code is then printed on each package. It contains all the data issued by the RFID tags as well as information added by various actors in the supply chain. Thanks to blockchain, consumers can read all related information in a matter of seconds by scanning QR codes on packages,” – they explained in Auchan.
Last week, Vitalik Buterin criticized the proprietary nature of corporate blockchain projects from tech giants like IBM, while noting that “they [blockchains] definitely don’t provide 100 percent guarantees of things, especially in the real world.”